The science of a responsive website redesign project

We stepped in to help AIC with a brand new website design and set of functionality. Everything from attendee registrations, sponsorships, donations, and abstract submissions were reimagined.


Let's take a look under the microscope...

The Autumn Immunology Conference is annual immunology conference in Chicago, IL. Founded in 1972, this annual meeting features plenary sessions presented by outstanding Immunologists as well as offering a forum for students and trainees to present their latest findings in both workshop and poster formats.

AIC came to us in need of a new - powerful website. The website functionality includes event registration for multiple attendee types, add-on events, sponsorships, donations, and abstract submissions. 

We designed and developed AIC a complete platform that now handles all their needs. 



The website's purpose is to enable trainee and principal investigators easy access to register for this annual conference. Since the event always takes place in Chicago, it was important to bring some Chi-Town flavor to the website design. 


The results are in

In the first year that new website was live, AIC almost reached a record registrations (a big increase from the previous year). Sponsorships completely sold out, with a record number of Gold sponsorships purchased. For the first time, their add-on, "Meet the Speaker" event sold out. 

They also had record revenue. Those are the results we like to see. 

I wanted to express, on behalf of the Executive Council for our organization, how supremely delighted we are with our new website, branding, and eCommerce capabilities.

Our website truly is the lifeline of our organization- the continued success of our annual conference is critically dependent upon it. As scientists, our Council members had very little knowledge of what would be required to build a new website and eCommerce platform, but your group made the process easy for us.

Your company has been responsive to our every question and concern throughout the entire website design, development, and implementation process. We greatly appreciate the added effort that went into working with us to improve our branding and online presence, particularly your explanations of why certain elements worked and others did not. The skill with which you handled our many questions was truly impressive. The personalized service we received was remarkable and has continued even after our new website went live.

This was a huge undertaking for our organization, and it could not have gone more smoothly. We are so thankful to have had your support during this transition. Striking Alchemy is truly amazing!
— Lyse A. Norian, Ph.D. – On behalf of the AIC Executive Council