The science of a responsive website redesign project
We stepped in to help AIC with a brand new website design and set of functionality. Everything from attendee registrations, sponsorships, donations, and abstract submissions were reimagined.
Let's take a look under the microscope...
The Autumn Immunology Conference is annual immunology conference in Chicago, IL. Founded in 1972, this annual meeting features plenary sessions presented by outstanding Immunologists as well as offering a forum for students and trainees to present their latest findings in both workshop and poster formats.
AIC came to us in need of a new - powerful website. The website functionality includes event registration for multiple attendee types, add-on events, sponsorships, donations, and abstract submissions.
We designed and developed AIC a complete platform that now handles all their needs.
OUR APPROACH TO THE DESIGN
The website's purpose is to enable trainee and principal investigators easy access to register for this annual conference. Since the event always takes place in Chicago, it was important to bring some Chi-Town flavor to the website design.
The results are in
In the first year that new website was live, AIC almost reached a record registrations (a big increase from the previous year). Sponsorships completely sold out, with a record number of Gold sponsorships purchased. For the first time, their add-on, "Meet the Speaker" event sold out.
They also had record revenue. Those are the results we like to see.