Your 2016 Ecommerce Holiday Marketing Guide

A month-by-month walkthrough of what marketing you should be doing, and when to do it. We provide recommendations for new merchants, as well as brand new marketing channels and tactics. Real holiday marketing solutions designed exclusively for ecommerce merchants.

Striking Alchemy
What a thankful year it's been

December is an ideal month for reflection and contemplation regarding the past year, as well as an opportunity to glance ahead as to what may be around the corner for next year. What a fantastic year 2015 has been for us. We're a bit sad to see it draw to a close, but at the same time, we're very excited to embark upon 2016.

Striking Alchemy
Starting an ecommerce website? Here’s where to start

We field a lot of questions from people looking to start their first ecommerce website, and we've noticed that there are a handful of questions that are never asked - but should be. So we compiled a list or both the questions and some things to consider when answering them. Hopefully, you find them as helpful as we do!

Striking Alchemy
Customer service pages that actually provide some service

There's a trend developing in ecommerce websites. Merchants are putting together "customer service" pages that provide no service and leave customers with no direction on where to go. It's almost as if they are trying to avoid customer questions and resolve every problem with a page link.

Striking Alchemy
Why "okay" simply won't do!

There are so many occasions when something being "okay" or "fine" just doesn't cut the mustard. At Striking Alchemy here in Pittsburgh we feel there is one place in particular where a reaction of “okay” is more damaging than useful. That’s when we are creating a visually striking web design for one of our clients who has an ecommerce business.

Striking Alchemy