Why "okay" simply won't do!
At Striking Alchemy here in Pittsburgh we feel there is one place in particular where a reaction of “okay” is more damaging than useful. That’s when we are creating a visually striking web design for one of our clients who has an ecommerce business. Here’s why we always set our sights so much higher than simply “okay”.
THERE ARE SO MANY OCCASIONS WHEN SOMETHING BEING "OKAY" OR "FINE" JUST DOESN'T CUT THE MUSTARD.
If you are such a business, the typical first-time visitor arrives at your site for a specific reason. This may be by clicking through from a search engine, responding to an ad or news story, a link in social media, or advice from friends. The moment they do arrive, probably not knowing all that much about your business, you need to grab them hard and not let go. “Okay” doesn’t achieve that. One of our mantras is that we “don’t do average”, simply because that leads to this wishy-washy and unenthusiastic reaction.
Imagine a real-life, flesh-and-blood person walked into your physical store. You’d want a friendly welcome to be offered, their interest to immediately be arrested and held for questioning. Online, without this human interaction, it’s even more important. You want them to think “wow” or “yes” – rather than “ho-hum” or “okay”. Their questions should start to be answered, their hopes built upon, their anxieties eliminated, and their buying decision assured.
WE’LL HELP YOU SHOW THAT YOU CAN CUT THE MUSTARD
We know you are special in so many ways, because if you weren’t you wouldn’t be in business. Our enthusiastic team would love the opportunity to work with you to show the world, from the moment it arrives at your ecommerce site, that you are ready to deliver an experience that is way beyond just “okay”. We know that mustard adds zest when it’s spread – just like your message should!