Your 2016 Ecommerce Holiday Marketing Guide
Month-by-month recommendations to totally rock your store’s holiday sales this year.
A month-by-month walkthrough of what marketing you should be doing, and when to do it. We provide recommendations for new merchants, as well as brand new marketing channels and tactics. Real holiday marketing solutions designed exclusively for ecommerce merchants.
We cover SEO, Email Marketing, Banner Ad Retargeting, Pinterest and Buyable Pins with this holiday marketing guide. Learn ecommerce best practices for new merchants and brand new marketing channels for experienced ecommerce brands.
Buyable Pins are a new offering by Pinterest that let people buy your products without ever leaving the Pinterest app/site. Gain access to a brand new sales channel with lots of customers and few competitors. While not a channel that works for everyone, if you have the right ecommerce site and product setup, you can impact your bottom line.
Stay in front of your potential customers through banner ad retargeting. After a user visits your site, they will begin to see your ads when they visit other sites. This keeps your brand front of mind and encourages them to return to your site.
Turn your email subscriber list into a custom audience that you can target with ads on Facebook. Most merchants aren’t aware that they can create a custom advertising audience on Facebook with their email distribution list. This enables you to target your email subscribers with ads on Facebook.
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